Joy Allen

What does wellness mean to you? With offerings like healthy menu options, concierge-guided runs, workout and recovery equipment rentals, and the iconic Heavenly Bed, Westin Hotels and Resorts help you find your version of wellness, whether that means keeping up your routine, indulging in R&R, or balancing it all.

Role: Art Director
Director: Matt Baron
Production: Partizan

Social

In addition to our TV spot, we created a suite of TikToks with a goal of creating content that felt native to the platform. We were fortunate to be able to work with the brilliant Sam and Shifra of Tiny Crimes Studio, who are experts in social video. We had an absolute blast finding creative ways to execute these videos, and ended up with 9 final pieces over the course of just 2.5 days of shooting.

Role: Creative Director
Directors: Tiny Crimes Studio

Our media plan also included stills placements across Meta and Reddit, for which I concepted carousels that spoke to the Westin wellness pillars, with a copy partner and worked closely with the ACD who leading photography to create a shotlist that would satisfy our stills needs as a campaign library.

Role: Creative Direction
ACD: Maria Zoeller
Copy: Mandie Drucker
Photography: Ty Cole

Marriott Bonvoy Airport OOH

In summer 2025, Marriott Bonvoy ran an extensive Airport OOH campaign that comprised 9 images to be displayed in key airports (JFK, LA, ATL), representing the breadth of the types of properties and amenities in the Marriott Bonvoy portfolio. Given only 6 weeks for pre-production from concept to shoot date, we split the work, and I was responsible for a piece that would speak to the unique boutique-style properties in our collection brands. Working closely with a copy partner, we crafted a line that would speak to guests’ ability to curate their travel experience by choosing a boutique-style hotel that spoke to their personal style or desired aesthetic.

We shot three versions of the image to accommodate our placements: from vertical to long, short banners. This was the first part of the Marriott Bonvoy “Travel Shapes Us” campaign targetetd exclusively to North America, after our global launch earlier in the year.

Role: Creative Director
Copy: Mandie Drucker
Photography: Wolfe and Von