Find Wellness at Westin
What does wellness mean to you? With offerings like healthy menu options, concierge-guided runs, workout and recovery equipment rentals, and the iconic Heavenly Bed, Westin Hotels and Resorts help you find your version of wellness, whether that means keeping up your routine, indulging in R&R, or balancing it all.
Role: Art Director
Director: Matt Baron
Production: Partizan
Find Wellness at Westin - Social
As part of a comprehensive campaign for Westin Hotels and Resorts, we were asked to create videos for placements on TikTok. Our goal was to create videos that felt native to the platform. We were fortunate to be able to work with the brilliant Sam and Shifra of Tiny Crimes Studio, who are experts in social video. We had an absolute blast finding creative ways to execute these videos, and ended up with 9 final pieces over the course of just 2.5 days of shooting.
Role: Creative Director
Directors: Tiny Crimes Studio
Commitment to Clean - Marriott International
As the world, and hotels, started to open up again after lockdowns, it was important to Marriott International that guests feel safe and comfortable staying at Marriott Bonvoy properties. My team at Riott Haus was tasked with creating a video that communicated MI’s commitment to guests’ safety that broke the mold of many corporate cleanliness videos at the time—talking heads, stock video compilations, and animations with dry voiceovers. Drawing inspiration from the world of airline safety videos, I worked closely with a small team and a super talented crew, we had a blast reimagining the genre.
Role: Art Director
Director: Oren Kaplan
Production: Laird & Good Company
Makeover at Macy’s
To help establish Macy’s as the beauty destination for consumers, we launched Makeover at Macy’s, a semi-monthly social content series that aligned with priority products throughout the year. Working closely with copy and strategic partners, we would concept fun ways to showcase the products, write scripts, and then work with Macy’s in-house production to create our sets and shoot supporting photography. Video cutdowns populated cross-platform social media campaigns while the longform videos lived on YouTube (and Instagram TV when that existed).
Role: Art Director
Copy and Strategy: Jen Picariello
Video shot and edited by Macy’s Content & Video Production
Stills shot and edited by Macy’s Photo Studio