3 days of multi-tap organic Instagram Stories created to promote a flash special offer on e-comm. Assets were created to tie into creative running on all other company channels, using a mix of our social-specific imagery and pdp.
Role: Art Director, Designer
First of three multi-tap Instagram Stories published to our organic feed in support of a limited time offer.
We were asked to promote some of the cult-favorite and new beauty products at Macy’s in September. I wanted to place an emphasis on putting the products in very familiar, homey environments, making it easy for our audience to imagine the products in their own homes. For the final assets, I used motion graphics to create compelling videos using the stills I directed. These Instagram Stories ultimately had a 100% completion rate in Q3.
Role: Art Director, Designer
2 of 3 Paid IG Stories as part of a flight promoting fragrance at Macy’s Beauty
3 of 3 IG Stories promoting new + top selling fragrances at Macy’s
2 Paid IG Stories promoting new + top selling products at Macy’s
Mother’s Day is a key retail moment for Macy’s, however, with disruptions in productions and supply chains due to COVID-19, we weren’t able to move forward with our planned content. Fortunately, we were able to collaborate with our amazing beauty team to create a beauty-themed micro gift guide.
We asked team members to share products that they had would be appropriate for gifting. Working closely together, I provided art direction remotely, and we were able to produce lifestyle imagery in exactly the tone we were aiming for, despite many of the team members having no background in photography. We also asked for personal anecdotes behind the gifts they chose, and gave the option to shoot a short video explaining the same.
With these assets, I created three carousels and an Instagram story, all of which went live in the week prior to Mother’s Day.
Role: Art Director, Designer
Social content created to capture the fun and slightly sassy spirit of Sharpie, and encourage audience to find creative ways to use their Sharpie markers.
Art Direction, Craft Styling, Photography
Client: Sharpie, Newell-Rubbermaid
Created at Cohn & Wolfe Studios
Newell brands span a huge array of consumer products, from fine writing to fishing gear. We were given the opportunity to create seasonally appropriate content to inspire consumers to find creative ways to incorporate Newell brands into their lives with fun, engaging video content.
Created at BCW Global (legacy Cohn & Wolfe)
Client: Newell Rubbermaid
Role: Art Director
Spooky! These fun and festive luminaries showcase three Newell brands—Elmer's, Sharpie, and Ball—with an easily customizable craft that encourages consumers to use their favorite products in uncoventional ways.
Selected social media content created for No7 and Botanics between 2015-2016, intended to educate, inspire and delight consumers.
Client: Boots No7
Created at we are social
Typographic pieces created to be shared on We Heart It, incorporating blogger's imagery for the brand.
Typography, Design
Client: Old Navy
Created at we are social
Typographic content created for Pinterest and We Heart It
Client: Old Navy
Created for we are social
Twitter and Facebook content created for Old Navy's 20th birthday activation
Client: Old Navy
Created for we are social
