Some of my favorite images that I’ve worked on with the wonderful team at Macy’s photo studio.
Role: Art Director
Photo: Emily Spadafora
Styling: Kylie Fife
Bulova has a rich history of innovation and style, but it was going unnoticed by many consumers. While some watch enthusiasts were sharing their Bulova moments, the brand was struggling to connect their ideal audience. We worked closely with the brand team to create a new strategy for social media, focusing primarily on Instagram.
Client: Bulova
Created at we are social, 2016
To kick off the rebrand, we created a virtual museum of artifacts significant to Bulova's history. A collection of still images and short stop-motion animations. Each frame illustrates a key moment in the brand's story
We also created imagery tailored to align with the new strategy to populate the feed.
Social photography created for Hyatt properties. We were able to work with talented photographers local to key properties to create engaging content that captured the spirit of each property.
Art Direction, Prop Sourcing, Photography research, Retouching
Client: Hyatt
Created at we are social
